Beyond IBD represents the digital persona of esteemed nutritionist Rachel Huban, offering unwavering support to individuals grappling with Crohn’s, colitis, and other IBD conditions. Rachel's philosophy revolves around a holistic treatment paradigm, wherein she examines blood chemistry and provides personalized nutrition guidance to manage IBD with the reliance on medications.

In crafting the brand identity, my primary objective was to underscore Rachel's holistic and nature-centric approach to wellness. Harnessing earthy hues, I created a logo emblematic of synergy and a comprehensive outlook on health—a visual representation of a 360-degree perspective. Given the exclusive online presence of Rachel's brand, particularly on Instagram, I created primary and secondary colour palettes tailored for crafting her posts, ensuring visual consistency and brand coherence across digital platforms.

Beyond IBD represents the digital persona of esteemed nutritionist Rachel Huban, offering unwavering support to individuals grappling with Crohn’s, colitis, and other IBD conditions. Rachel's philosophy revolves around a holistic treatment paradigm, wherein she examines blood chemistry and provides personalized nutrition guidance to manage IBD with the reliance on medications.

In crafting the brand identity, my primary objective was to underscore Rachel's holistic and nature-centric approach to wellness. Harnessing earthy hues, I created a logo emblematic of synergy and a comprehensive outlook on health—a visual representation of a 360-degree perspective. Given the exclusive online presence of Rachel's brand, particularly on Instagram, I created primary and secondary colour palettes tailored for crafting her posts, ensuring visual consistency and brand coherence across digital platforms.

Beyond IBD represents the digital persona of esteemed nutritionist Rachel Huban, offering unwavering support to individuals grappling with Crohn’s, colitis, and other IBD conditions. Rachel's philosophy revolves around a holistic treatment paradigm, wherein she examines blood chemistry and provides personalized nutrition guidance to manage IBD with the reliance on medications.

In crafting the brand identity, my primary objective was to underscore Rachel's holistic and nature-centric approach to wellness. Harnessing earthy hues, I created a logo emblematic of synergy and a comprehensive outlook on health—a visual representation of a 360-degree perspective. Given the exclusive online presence of Rachel's brand, particularly on Instagram, I created primary and secondary colour palettes tailored for crafting her posts, ensuring visual consistency and brand coherence across digital platforms.